Guiding through concepts:
identities, systems & instructions

This collection of projects is all about considering the space they exist in, highlighting the right information from the user’s perspective, and creating a structured and timely way of visually guiding through a product.

Designing a standard for instructions

While at TomTom (2015–2017), I was a visual UX designer for MyDrive apps, as well as a topic owner for instructional design for navigational products.

This was a great chance to combine industrial design and visual communication viewpoints.
In my design work on instructions, I investigated past and present styles, and described a what-to-use-when styleguide for product manuals.

The illustrations were used on product websites, packaging, or as onboarding on a device.

Aiming for the rigour of industrial design and the sensibility of fine art

This instructional design work is informed by my background in industrial design, visual art and humanities. Below are a few examples of my visual explorations: vector illustrations, life drawing and still life painting. I created these as an industrial design student.

I aim to design with a mix of industrial design rigour and humanistic sensibility.

A wayfinding system toolkit

One of the most interesting projects I worked on at Applied Information Group (2011) was an implementation manual and a set of user-friendly digital templates for a wayfinding system.

With this set of tools, the system could be expanded directly by the client.

From new branding to a design system

In 2018, I redesigned the house style for a publisher of story-driven mobile games.
Female characters played the main role in this mobile game universe. In the visual rebranding, the original publisher logo was the inspiration. I designed the identity and a brand styleguide with a custom color palette, corresponding to the main characters in the games.

Taking this visual style forward, I set up the very beginning of a design system for the game catalogue app (below).

Game ‘placemaking’ via interface design

After the GHOS brand redesign, I went on to collaborate with game studios across Europe and remotely, to design visual identities for new titles, as well as user experience and interfaces for several games—genres varying from romantic comedy, through historic mystery, to CSI.